Head-to-Head Startup Ranking & Discovery
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SmartAsset

Fintech · US · Growth-stage
smartasset.com
FintechMarketplace

SmartAsset is an online destination for consumer-focused financial information and advice. Reaching approximately 59 million people each month (as of January 2024) through its educational content and personalized calculators and tools, SmartAsset's mission is to help people make smart financial decisions. Additionally, SmartAsset powers SmartAsset AMP, a national marketplace connecting consumers to financial advisors. Building on SmartAsset’s relationship with millions of investors, SmartAsset AMP connects financial advisors directly with prospects who meet their target client profile. Our algorithm matches consumers with up to three fiduciary financial advisors. In 2023, SmartAsset helped advisors close an estimated $34 billion.

Founded
2012
Headquarters
New York, NY, USA; Remote
Team size
201–1,000
Stage
Growth-stage
📊 Coliseo ratings
🏆 Overall 1545 Elo
1531
💰 Conviction
Provisional
1565
🔥 Momentum
Provisional
1540
🧲 Talent
Provisional
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Ratings are live Elo scores from head-to-head crowd votes — opinion, not fact or financial advice. How it works →